{"id":264,"date":"2017-12-11T10:25:24","date_gmt":"2017-12-11T10:25:24","guid":{"rendered":"https:\/\/nanaja.si\/?p=264"},"modified":"2017-12-19T05:42:25","modified_gmt":"2017-12-19T05:42:25","slug":"naredite-strategijo","status":"publish","type":"post","link":"https:\/\/nanaja.si\/en\/2017\/12\/11\/naredite-strategijo\/","title":{"rendered":"Ne me\u010dite \u010dasa in denarja stran! Naredite Strategijo!"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/nanaja.si\/sl\/wp-json\/wp\/v2\/posts\/264\" class=\"qtranxs-available-language-link qtranxs-available-language-link-sl\" title=\"Slovenia\">Slovenia<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p>&nbsp;<\/p>\n<blockquote><p>Premi\u0161ljeno sestavljena marketin\u0161ka komunikacijska strategija je srce va\u0161ega podjetja. Je klju\u010dni dokument, ki vas bo usmerjal pri strate\u0161kem komuniciranju z javnostjo in va\u0161imi sledilci v letu 2018.&nbsp;Tudi \u010de podjetje potro\u0161nikom nudi odli\u010den, vrhunski izdelek ali storitev, tudi \u010de podjetje odlikuje izjemno nadarjena, zelo kompetentna vodstvena ekipa, pa je kon\u010den uspeh \u0161e vedno odvisen od tega, <strong>koliko kupcev se bo odlo\u010dilo za nakup njihovega izdelka ali storitve<\/strong> in koliko kupcev bo zvesto ali ob\u010dasno kupovalo pri ravno tem podjetju in ne pri konkuren\u010dnem, ki je ravno tako odli\u010dno v marsi\u010dem. Na koncu je rast podjetja vedno odvisna zgolj od njegove sposobnosti prodaje. Dobro poznavanje kon\u010dnega kupca in njegovih potreb je klju\u010dno za doseganje uspe\u0161ne prodaje, veliko vlogo pa pri tem igra tudi inovativna, odli\u010dno dodelana poslovna strategija in pa a\u017eurno, zelo zanimivo in celo mo\u010dno agresivno komuniciranje s (potencialnimi) strankami na spletu, v medijih, na dogodkih in povsod, kjer se va\u0161e stranke nahajajo.Danes se ve\u010dina velikih, pa tudi sredje velikih in malih podjetih zaveda, da je komunikacija s kupci zelo pomembna in da so \u010dasi \u00bbpri\u0161el, videl, kupil\u00ab \u017ee zdavnaj mimo. Danes se ve\u010dji del prodajne poti zgodi preko marketin\u0161kih komunikacijskih kanalov. Teh je na izbiro veliko, od tradicionalnih do digitalnih, vsem pa je skupno to, da od podjetja terjajo veliko dragocenega \u010dasa in denarja. Oblikovanje vsebin, pisanje \u010dlankov, kreiranje oglasov, komuniciranje z mediji, radijski oglasi, letaki, plakati, rezervacija plakatnih mest, socialna omre\u017eja, kreative za Instagram, ogla\u0161evalska kampanja na Facebooku &#8230; vse te marketin\u0161ke aktivnosti lahko poberejo na desetine, stotine ur delovnega \u010dasa in na stotine, tiso\u010de evrov.<strong>Zakaj je pomembno<\/strong>, da \u010dimprej izdelate marketin\u0161ko komunikacisko strategijo za prihajajo\u010de leto, ne glede na to v kateri fazi podjetni\u0161tva ste oziroma neglede na velikost va\u0161ega podjetja?<\/p>\n<ul>\n<li>Ker je to eden izmed najbolj pomembnih dokumentov vsakega podjetja! Je obraz podjetja. Poleg poslovnega in finan\u010dnega na\u010drta je to dokument, ki bo diktiral tempo va\u0161ega poslovanja skozi vse leto.<\/li>\n<li>Ker boste tekom leta prihranili ogromno \u010dasa gotovo tudi denarja<br \/>\n(Oblikovanje marketin\u0161ke komunikacijske strategije pa lahko vse te procese zelo poenostavi, prihrani veliko \u010dasa in denarja, predvsem pa podjetju prihrani marsikateri stresni trenutek in nepotrebni odtek denarja &#8230; ki sicer skozi kak\u0161no nepremi\u0161lneo ogla\u0161evalsko kampanijo kar odleti &#8230;. ).<\/li>\n<li>Ker boste \u017ee zdaj jasno izoblikovali in postavili svoje poslovne cilje za leto 2018, to pa vas bo navdalo s samozavestjo, mo\u010djo, pozitivnostjo .. in v&nbsp; leto 2018 boste vstopili tudi z jasno vizijo.<\/li>\n<li>Ker boste v naslednjem letu pri roki vedno imeli jasen pripomo\u010dek, ki vas bo usmerjal , bodril, motiviral &#8230; vanj pa boste lahko vedno znova dodajali in nadgrajevali svoje cilje.<\/li>\n<li>Ker boste la\u017eje odkrili napake in pomanjkljivosti va\u0161ega poslovanja in jih boste tudi la\u017eje popravili \/ izbolj\u0161ali.<\/li>\n<\/ul>\n<p>Va\u0161a komunikacijska marketin\u0161ka strategija je lahko samo kratek dokument z nekaj opornimi to\u010dkami, lahko pa se vanjo res poglobite in pripravite konkreten pripomo\u010dek, ki bo diktiral tempo va\u0161emu poslovanju v letu 2018. Na spodnji grafiki smo za vas pripravili prikaz z osnovnimi petimi koraki, iz katerih je komunikacijska marketin\u0161ka strategija sestavljena.<br \/>\nOb vsakem koraku je nanizanih tudi nekaj klju\u010dnih vpra\u0161anj, ki vam bodo pomagala pri konkretnem oblikovnaju komunikacijske strategije.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-496\" src=\"https:\/\/nanaja.si\/wp-content\/uploads\/2017\/12\/Strategija-1.jpg\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/nanaja.si\/wp-content\/uploads\/2017\/12\/Strategija-1.jpg 900w, https:\/\/nanaja.si\/wp-content\/uploads\/2017\/12\/Strategija-1-150x150.jpg 150w, https:\/\/nanaja.si\/wp-content\/uploads\/2017\/12\/Strategija-1-300x300.jpg 300w, https:\/\/nanaja.si\/wp-content\/uploads\/2017\/12\/Strategija-1-768x768.jpg 768w, https:\/\/nanaja.si\/wp-content\/uploads\/2017\/12\/Strategija-1-70x70.jpg 70w, https:\/\/nanaja.si\/wp-content\/uploads\/2017\/12\/Strategija-1-127x127.jpg 127w, https:\/\/nanaja.si\/wp-content\/uploads\/2017\/12\/Strategija-1-476x476.jpg 476w, https:\/\/nanaja.si\/wp-content\/uploads\/2017\/12\/Strategija-1-125x125.jpg 125w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u010ce potrebujete pomo\u010d pri oblikovanju komunikacijske strategije, ki bo optimizirala \u010das in denar, hkrati pa prinesla \u0161e ve\u010d sledilcev, bralcev in kupcev, nas konktaktirajte.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Slovenia. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.&nbsp; Premi\u0161ljeno sestavljena marketin\u0161ka komunikacijska strategija je srce va\u0161ega podjetja. Je klju\u010dni dokument, ki vas bo usmerjal pri strate\u0161kem komuniciranju z javnostjo in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,6],"tags":[4,5,3],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ne me\u010dite \u010dasa in denarja stran! 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